Case studies

For the launch of Kenya Moore's luxury hair spa, I created a short-form video that introduced the space with clean visuals, soft movement, and an editorial touch.

The goal was simple: make the opening feel like an experience that her broad audience wanted to step into, which spans Gen-Z and Millennials to long-term beauty enthusiasts.

The content delivered. On Kenya's profile, the video generated 1.3M organic views, 78.4K likes, and strong organic engagement during launch week. The piece positioned the spa as a new beauty destination while giving her audience an inside look at the services and ambiance.

This project reflects my approach to content: thoughtful storytelling, elevated visuals, and a strategy that turns attention into traction.